Ideas have always been around and they have always been of commercial value. But now, with mass communication, even ideas are being commoditized. That means new, differentiated and well-articulated ideas may be all that distinguishes your business in the marektplace. In the midst of the pandemic, many companies began churning out even more content than usual, as they sought to capture the new zeitgeist and provide guidance for customers and employees.

By Rhea Wessel Bright people with great ideas often struggle to tell a good story in writing. Many experts are good at talking, but when they write for channels like LinkedIn, stories can end up sounding like an excerpt from a dissertation or a contribution to an academic journal. It’s…

By Rhea Wessel Because of poor writing and the most frequent problem — uninteresting story angles — companies and individuals squander the chance to be seen as thought leaders. With all the hype around content and “content marketing,” companies and individuals know they need to produce written materials that are of high value and interest to their readers. They want to present themselves as experts in a specific niche — as thought leaders — but they…

By Rhea Wessel I work for a lot of professional service companies editing and writing their reports on a variety of topics. The people I interview to get the story are super smart, ideas-driven and articulate. I learn a lot about a wide variety of subjects through interviews directly with…

By Rhea Wessel Thought-leadership writing can come in long form, as a book, or it can be a body of work in the short form, such as 800 to 1,000-word articles for channels like LinkedIn or Medium. …

By Rhea Wessel As a journalist, I usually think in story. For most of my life, I see a subject, I meet a person, I hear an idea, and I’m already thinking of the headline for my story. It is simply normal for me to see the landscape of my…

By Rhea Wessel There you are. You know you’re on to something good. You can feel it. You’ve been mulling your ideas. From talking to people and reading and writing, you know that your thoughts about your niche subject are something your audience needs and craves. You are like a…